The parish of Sunninghill and Ascot has around 13,000 residents and 5,000 households, according to its Parish Plan for 2025 to 2029. Its commercial life is shaped by a High Street that trades on one side only, a racecourse with 26 racing days a year and a cluster of boarding schools.
IDS Global has traded since 2011 from one office at 27-37 Station Road, Hayes, and is a member of the IFSM and the FPA. From Hayes, take the A312 Parkway to the A30, then the A329, which runs through Ascot.
Businesses and buildings in Ascot
The Borough Local Plan names Ascot and Sunningdale as the Royal Borough's two district centres, with Sunninghill a local centre. It describes Ascot as serving surrounding homes with a range of shops and services while drawing visitors to the racecourse. The Neighbourhood Plan adds that Green Belt land leaves the High Street trading on one side only, between Station Hill and Hermitage Parade, and records pressure on independent retailers from high rents and business rates.
The edges of the parish have changed too. The Parish Plan records a rebuilt Heatherwood Hospital in operation, houses going up on the old hospital site and new homes on the former Sunninghill gasworks site.